Because it would work well for lots of stuff. However don't expect a nice pre to make your jaw drop as soon as you plug in, it's an instrument in its own right. If you are expecting angels to sing with clouds parting, don't get one.
I used to use a Boogie V-Twin (clean channel) to fatten/warm the sound, but actually these days I prefer the clarity and transparency of going direct, and using EQ and amp sims to sculp the sound.